NaviGoGo: Scotland’s first MaaS platform
An innovative new service that aims to revolutionise travel for young people in Scotland.
To help bridge the gap and streamline the UK’s public transport offering, an ESP Group led consortium has developed and piloted NaviGoGo, Scotland’s first MaaS application, designed to take advantage of all available transport options in a user’s location. The project was funded from the ‘Enhancing End-to-End Journeys’ competition run by Innovate UK, the UK’s innovation agency.
Co-designed by young people, following extensive work with a team of 16-25 year old co-designers, the service offers streamlined and personalised information, from walking, buses, trains, taxis and bike schemes – alongside concessions and discounts – in one single, optimised hub.
A 6 month pilot with 98 young people was conducted in Scotland’s Dundee and North East Fife regions to put the service into practice and test it in a real world environment, with real young people.