NaviGoGo: Scotland’s first MaaS platform

An innovative new service that aims to revolutionise travel for young people in Scotland.

To help bridge the gap and streamline the UK’s public transport offering, an ESP Group led consortium has developed and piloted NaviGoGo, Scotland’s first MaaS application, designed to take advantage of all available transport options in a user’s location.  The project was funded from the ‘Enhancing End-to-End Journeys’ competition run by Innovate UK, the UK’s innovation agency.

Co-designed by young people, following extensive work with a team of 16-25 year old co-designers, the service offers streamlined and personalised information, from walking, buses, trains, taxis and bike schemes – alongside concessions and discounts – in one single, optimised hub.

A 6 month pilot with 98 young people was conducted in Scotland’s Dundee and North East Fife regions to put the service into practice and test it in a real world environment, with real young people.

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The Pick & Mix Project is the working group creating the new MaaS platform of Navigogo.  The Project gained Innovate UK funding in June 2016 with the remit of developing a transport platform for 16 – 25 year olds in Scotland.

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NaviGoGo is the product from the Pick & Mix Project.  It is the MaaS platform, Scotland’s first, which has been co-designed with a national youth team to develop a web application that fits the needs young people.



The consortium behind the Pick&Mix Project includes ESP Group, SYSTRA, Young Scot, Mudlark, Route Monkey Ltd and the Scottish National Entitlement Card Programme Office.

Scotland’s first MaaS trial – Report released

We are proud to announce our NaviGoGo report is available for download.  The Innovate UK funded project has come to a close having produced the service called NaviGoGo and delivering some fantastic results, please download the report to find out more.

Download Report

‘Revolutionary’ city travel app which could make private car ownership obsolete hailed at Dundee event

Transport minister Humza Yousaf said: “For me, this is the next transport revolution. It’s happening right here, whether it’s autonomous vehicles, smart ticketing or contactless demand-responsive transport mobility as a service.

A pilot project launching in Dundee and North Fife today is being billed as the future of transport, as young people aged 16-25 are invited to join a trial to find, book and pay for transport using a web app or their Young Scot card.

NaviGoGo, which was co-designed by young people for young people, is being delivered by a consortium led by ESP Group and includes Mudlark, National Entitlement Card (NEC), Route Monkey, SYSTRA and Young Scot.

Read the article HERE.


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