An innovative mobility service for the over 60’s
The Car Freedom concept was originally developed in response to a Design Council competition which appealed to business to put forward ideas as to how everyday technology could be used to keep elderly people connected.
The ESP Group co-designed this service, which takes a Mobility as a Service (MaaS) approach to delivery. It is a service for people who want to travel easily, with or without their car. It gives individuals an insight into how their mobility can be made better; helps to manage the upheaval of retiring from driving; and ensures people are making the most of the liberty of free concessionary bus travel and generous offers from many transport operators.