MaaS Effect: Scotland Embracing the Future of Travel

Posted on 28th May 2018

“We’re on the cusp of a transport revolution” says Transport Minister, as pilot scheme ends

The NaviGoGo ‘Mobility-as-a-Service’ pilot scheme for young people in Dundee and the North East of Fife has been hailed as a major success by the consortium behind the project – and Scotland’s Transport Minister.

The ‘revolutionary’ NaviGoGo travel planning, booking and payment service in Dundee and North East Fife was aimed at – and co-designed by – young people, giving them the ability to travel seamlessly throughout the region across multiple modes of transport, through a single user interface.

Over the course of the trial, 98 young people used the service planning over 2,000 journeys.

The NaviGoGo pilot was delivered by a consortium led by ESP Group and includes Mudlark, National Entitlement Card (NEC), Route Monkey, SYSTRA and Young Scot National Entitlement Card. Results have given the consortium a first-hand insight into the transport issues young people face, and how these could be tackled.

The results of the pilot have given the consortium a first-hand insight into the transport issues young people face, and how these could be tackled.

Confidence to Try New Things

One NaviGoGo user, Georgia, recently moved to Broughty Ferry. She told DIGIT that since using NaviGoGo, her confidence to travel has significantly increased. She said: “NaviGoGo gave me more confidence to try new things, especially as someone who’s new to the area. It helped me discover new modes of transport that I didn’t know about and understand the price of travel for different transport options.”

On The Cusp of a Transport Revolution

The Scottish Government Minister for Transport and the Islands, Humza Yousaf praised the NaviGoGo initiative and highlighted the need for seamless, integrated transport. He said: “We’re on the cusp of a transport revolution, with more young people than ever interested in using public transport. There is a real desire and interest from the Scottish Government in smart interoperable public transport projects like NaviGoGo to take forward our collective ambitions. The collaborative, co-design element with young people has been instrumental to the success of the NaviGoGo pilot, and it’s essential we put ourselves in their shoes to understand issues faced by 16-25 year olds.

“We’re seeing innovative technology on the ground in the UK, with autonomous vehicles on roads already. The future of transport is a fascinating topic through autonomous vehicles, demand responsive transport, smart networks and mobility as a service.”

Today Dundee, Tomorrow Scotland!

David Smith, NaviGoGo project manager at ESP Group added: “The NaviGoGo pilot has helped us engage young people using multiple modes of transport, enabling them to travel with confidence and keep them connected to education, training, jobs and their social lives. The six-month trial has been a great success, making travel easier for young people and changing their perceptions, and usage, of public, shared and active forms of travel.

“The service and WebApp have been co-designed by young people, for young people, and it’s so crucial their feedback is continuously implemented in future versions of NaviGoGo across Scotland. This is the type of transport young people want, deserve and have designed and the next step is making sure other young people across the country can experience NaviGoGo and its benefits for themselves.”

The success of the NaviGoGo pilot has given the consortium significant insights into the policy and business case surrounding Mobility-as-a-Service in Scotland and beyond.

Source: DIGIT, read it HERE.

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